What’s the difference between a private and a group lesson?
All three lesson formats at Tafukt Surf run for two hours in the water at Imsouane Bay. The only thing that really changes is how many people share one coach.
A group lesson takes up to five surfers. Five is our cap across the whole camp, so even a full session stays small enough for a coach to see every wave you take.
A semi-private lesson is two or three people — usually a couple, two friends, or a family who want to learn together and are at roughly the same level.
A private lesson is one-to-one, and it’s the only single lesson that includes video analysis. Your coach films you, then you watch it back and see what your feet, hips and eyes were actually doing, rather than what you thought they were doing.
There’s also a kids’ lesson, 1h30 and from age six.
How much does a private lesson cost in Imsouane?
We don’t publish rates here. Prices move, and a number in a journal article that doesn’t match the quote we send you helps nobody. Message us on WhatsApp or by email and we’ll confirm current prices and availability the same day.
What we can tell you is the order, and that doesn’t change. Per person, a group lesson is the cheapest way into the water. Semi-private sits in the middle. Private one-to-one coaching is the most expensive, hour for hour. What you’re paying for is coach attention, and attention is the thing that scales the price.
Booking a run of sessions, or a full surf week, works out differently from booking single days — worth asking about if you already know you want more than one morning in the water.
| Lesson | Duration | In the water | Video analysis | Relative cost per person | Best for |
|---|---|---|---|---|---|
| Group | 2 hours | Up to 5 surfers | No | Lowest | First-timers, solo travellers, anyone happy to learn alongside others |
| Semi-private | 2 hours | 2–3 people | No | Moderate | Couples, friends and families at a similar level |
| Private | 2 hours | 1 person | Yes | Highest | Breaking a plateau, nervous beginners, fast progress in few days |
Which one is right for you?
| If this is you | Book | Why |
|---|---|---|
| Never stood on a board | Group lesson | At the start, water time and repetition matter more than fine diagnosis, and the wave here is forgiving enough to give you both |
| Anxious about the ocean or out of your depth | Private | Having one coach beside you the entire session changes the experience more than it changes the technique |
| Two of you, similar level | Semi-private | Close to the attention of a private lesson, shared between you |
| Standing up but stuck on the whitewater | Private | Video shows you the specific fault in one viewing, which is faster than being told it six times |
| Only two or three days in Imsouane | Private or semi-private | Fewer sessions means each one has to do more work |
| A full week, steady progress | Surf week | Five guided sessions across seven nights, with the same coaches watching you day to day |
Does one-to-one really make you progress faster?
Sometimes, and not always at the start. A complete beginner’s bottleneck is usually just waves caught — and Magic Bay, a roughly 800-metre right-hander peeling over sand, hands you plenty of those in a group session.
Where private coaching earns its cost is when something specific is going wrong: you’re popping up late, you’re always too far behind the peak, you can stand but can’t turn, or you’ve been surfing for years and stopped improving. Those are diagnostic problems, and one coach watching only you — with footage to back it up — solves them much faster than verbal feedback between waves.
Does the time of year change what you should book?
May to August brings the smallest surf and is the easiest time to learn. September to April is when the north-west Atlantic swell is most consistent, and December to February is the biggest and busiest stretch of the year — worth booking earlier, and worth considering a smaller group, since on bigger days a coach can move one or two people around the bay far more easily than five.
Mornings are usually cleanest. Onshore wind tends to build after midday, so lessons generally run early. Water sits around 20–23C in summer and 17–20C in winter, and a 3/2 wetsuit covers most of the year.
What’s included, whichever you choose
Board and wetsuit are included in every lesson and every surf week — soft-tops through to performance shortboards, wetsuits in 3/2 and 4/3 in every size. Bring your own equipment if you’d rather. Our coaches are ISA-certified and compete at home and abroad, and between us we teach in English, French, German and Arabic.
How booking works
Booking is by WhatsApp or email, and we confirm availability the same day. A small deposit secures your dates and the balance is settled on arrival. We can arrange an airport transfer from Agadir Al Massira, around two hours away, or from Marrakech, around four — send us your flight details when you book.
Anything not covered above — exact rates, session times on a particular date, or something specific to your group — we confirm directly when you book, and the contact page has both WhatsApp and email.
You can see the full lesson formats on lessons, compare the three seven-night options on surf weeks, check what’s available on rental if you’d rather just take a board out, and look at what fills the afternoons on activities.